Pay-per-call lead generation

Real customers.
Real calls.
Paid only when they qualify.

RingLime generates high-intent inbound phone calls across insurance, home services, finance, legal and more — and delivers them to affiliate networks, call buyers and advertisers on the terms they already use: tracked numbers, duration buffers and transparent traffic sources.

Partner with RingLime Explore verticals
Inbound & live transfers Static, dynamic & RTB routing Consent-first traffic
Life of a qualified call LIVE
Consumer searches “AC repair near me”
Call-only ad · tracked number
Screened before it rings
Geo · hours · IVR · duplicate check
Routed to the right buyer
Static number · dynamic pool · RTB ping
Billable after the buffer
Conversation passes the agreed duration · recorded
Why pay-per-call

A phone call is the strongest buying signal online.

Someone who picks up the phone wants help now. Pay-per-call turns that intent into a performance model: advertisers set the rules for what counts as a qualified call, and only pay when a call meets them.

High intent, by design

Callers are ready to talk to an agent, book a technician or get a quote — not just browsing. That is why calls typically convert far better than clicks or form fills.

Pay only for qualified calls

Each campaign defines its own buffer (commonly 60–120 seconds), geography, hours and caller criteria. Calls that don't meet them aren't billable.

Measurable end to end

Every call is tracked from ad click to conversation: source, duration, recording and disposition — so buyers and networks can audit quality, not just volume.

Verticals

Calls for the industries where a conversation closes the sale.

Don't see your vertical? We regularly launch new campaigns with network partners — ask us.

01 Inbound · Transfer

Insurance

Shoppers comparing coverage who want a licensed agent on the line.

AutoHealth / ACAUnder-65 healthFinal expenseHome
02 Seasonal peaks

Medicare & Senior

Beneficiaries reviewing plans, especially around enrollment periods.

Medicare AdvantageSupplementMedical alertHearing aids
03 Urgent demand

Home Services

Homeowners who need a pro today — often in an emergency.

HVACRoofingPlumbingWater damagePest controlWindows
04 High value

Finance

Consumers seeking relief or a solution to a money problem.

Debt settlementTax reliefPersonal loansCredit repair
05 Top payouts

Legal

People who need representation and are ready to speak with an intake team.

Personal injuryMass tortSSDIWorkers’ comp
06 Geo-targeted

Home Energy

Homeowners exploring savings on energy and home upgrades.

SolarHome warrantyHome securityWalk-in tubs
07 High volume

Telecom & Utilities

Movers and switchers ready to set up or upgrade service.

InternetCable & TVMobileEnergy plans
08 24/7

Travel

Travelers who want to book or change plans with a live agent.

FlightsHotelsCruisesVacation packages
How it works

From search to signed customer in four steps.

01

Capture intent

We run compliant campaigns on search (including call-only ads), social, native and our own landing pages — always within each offer's approved traffic sources.

02

Screen every caller

IVR prompts, geo and hours filters and duplicate checks remove wrong numbers and out-of-area callers before they reach a buyer.

03

Route in real time

Calls go to the buyer through your tracking numbers — static, dynamic pools or real-time bidding — respecting caps, concurrency and schedules.

04

Pay for results

A call is billable once it passes the agreed buffer. Recordings and reports make reconciliation simple and disputes rare.

Call type

Inbound calls

The consumer dials a tracked number straight from an ad or landing page. The purest form of intent.

Call type

Live transfers

A pre-qualified consumer is warm-transferred to the buyer's agent after screening — ideal for complex products like insurance and debt relief.

Routing

Real-time bidding

Each call is pinged to buyers with caller data (such as ZIP) and sent to the best eligible bid, so every call finds its highest-value home.

For affiliate networks & call buyers

A publisher partner that's easy to approve — and easy to scale.

Pay-per-call networks hold publishers to strict quality standards. We build our operation around them: we disclose traffic sources up front, run your tracking numbers exactly as issued, and grow volume only after calls prove out on your side.

Onboarding a new offer with us
  1. Share the offer's terms: buffer, payout, geo, hours, caps and approved sources.
  2. We submit our traffic plan and creatives for pre-approval.
  3. Soft launch on your tracking numbers; you review call quality.
  4. Scale together once accepted-call rates are proven.

Transparent traffic sources

Every campaign is declared by source before launch. No undisclosed sub-affiliates, no brokering.

Works with your tracking

We run the static numbers, dynamic number pools or RTB endpoints your platform issues — no workarounds.

Respects every offer rule

Buffers, caps, concurrency, geo, business hours and blocked sources are built into our routing.

Quality before volume

We scale on accepted-call rates and buyer feedback, not raw call counts.

Fast, clear communication

A dedicated contact for your affiliate managers and shared reporting on sources and results.

Inbound, transfers & Spanish

Inbound and live-transfer campaigns, with Spanish-language traffic available on request.

Compliance

Clean traffic protects everyone in the chain.

Telemarketing rules carry real liability for buyers, networks and publishers alike. We treat compliance as part of call quality — not an afterthought.

TCPA & TSR aware
Prior express written consent captured and stored wherever a campaign requires it, with clear disclosures.
Consent records on request
Third-party consent certificates and session records available to partners for any lead-driven campaign.
DNC scrubbing & honest ads
No misleading claims, no brand impersonation, no incentivized calls — and Do-Not-Call lists respected.
Vertical-specific rules
Medicare marketing guidelines, state licensing notes and advertiser brand policies followed campaign by campaign.
FAQ

Questions partners ask us

What is pay-per-call?

Pay-per-call is a performance marketing model where advertisers pay for inbound phone calls instead of clicks or form leads. A call becomes billable only when it meets the campaign’s rules — usually a minimum duration (the “buffer”) plus criteria like location and business hours.

How is a call qualified?

Each offer sets its own terms. Common buffers range from 60 to 120 seconds, combined with geo targeting, operating hours, duplicate-caller rules and sometimes IVR questions. We build every one of these into our setup so only eligible callers reach the buyer.

What’s the difference between inbound calls and live transfers?

An inbound call is dialed by the consumer directly from an ad or page. A live transfer is a consumer who was first screened and then warm-transferred to the buyer’s agent. We run both, depending on what the offer allows.

Do you work with affiliate networks?

Yes — networks are core partners for us. We join as a publisher, follow your offer terms and approved traffic sources, and run calls through your tracking numbers or RTB setup so you keep full visibility.

Which traffic sources do you use?

Primarily search (including call-only ads), social, native and our own landing pages. We only run sources an offer explicitly approves, and we disclose them before launch.

How do you handle compliance?

We follow TCPA, the Telemarketing Sales Rule, DNC requirements and each vertical’s own guidelines, keep consent records where a campaign relies on them, and never use misleading or brand-impersonating ads.

Partner with us

Have offers that need quality calls?

Affiliate managers, call buyers and advertisers: tell us about your campaigns and we'll reply with a traffic plan within one business day.

konstantin@ringlime.com